The world of blogs

If you want to promote and publicize your blog in different search engines, apply good SEO strategies. Remember that SEO means optimizing your blog or website for search engines.

The following SEO tips for blogs will be useful in achieving your goal.

•    Simplicity
Keep your blog simple and don’t use keywords that aren’t related to your content. Remember that quality is above everything.

•    Fresh content
Blogs are powerful in search engines for a simple reason, their content are fresh. If you keep your blog updated, it will be web crawled more frequently.  Don’t forget that it’s important that content be new.

•    Select and use good SEO keywords
Ideally, the keywords of your blog must appear in some form in the content: In heading tags (h1, h2 …), titles, bold, tag clouds, internal links (anchor text).   You can find a useful tool to check the popularity of certain keywords in Google Trends.  Another powerful tool in searching for relevant keyword phrases to use in your blog posts is Google Insights for Search. You might think that you’re conditioning your content, but this is where your ability in knowing how to include keywords logically comes in to play.

•    The importance of the code
If you are blogging on a subdomain or own domain, try to avoid Javascript as much as possible, because search engines don’t web crawl it. Search engines prefer html or php.  And don´t use frames because these are not crawled by the usual engines, including Google, Yahoo, and Alexa.
•    Robots.txt and Sitemap
To facilitate the web crawling and indexing of your blog, you should have a robots.txt file on your domain or subdomain and a sitemap of your blog (XML or txt) in the same directory. You can take a look at Google Sitemaps.

•    Use the Cross-Linking
To improve your positioning in search engines and get more page views for each of your readers, include links to older posts. You can do this in several ways: 1) Add a widget that displays a list of related posts at the end of each post, 2) Add links to other posts within the content of your articles, 3)Add a widget of the most popular posts in your blog’s sidebar.

Here are more SEO tips for your blog that can help you achieve greater visibility in search engines.

•    Use the tags TITLE and ALT in the images being descriptive
You can drive more traffic to your blog through Google images when a user performs a search on Google. You can do it filling the tags TITLE and ALT using keywords.

•    Make a clear description of each item
The description is what the user reads when doing a search. The more clear and specific the description of the article, the more likely you will get visitors. The description should not exceed 155 characters.

•    Use keywords in your articles
For example, if the keyword in your article is “SEO”, and you only repeat it once, it won’t help you appear in search results. Try to include the keyword 5% of times in the article. Just remember not to think only in search engines. You should not neglect the user.

•    Change the “anchor text” on each article
Sometimes by ignorance, we use the same link text, rather than changing it. For example, if yesterday you wrote a post and used the anchor text “SEO”, in today’s article use “Google SEO” and so on with other variants.

•    Interlinking previous articles in the new Articles
It’s common to make links to the home of a blog, but it is much more useful to the user and for SEO, interlinking items with “text anchors” that relate to what you’re talking about.

•    Don’t include external links in the footer
In many cases, external links in the footer could seem as “link farms”. It’s better to use the Blogroll of the blog. This will show up everywhere, not just on the Blog’s home page.

You’ve probably heard that you need to improve the SEO of your blog to get more visibility in search engines. This means optimizing it for search engines.

If you have a blog that generates new and unique content, you have a better chance of getting thousands of blogs linking to you and generating more traffic, but there are other ways of accomplishing this and one of them is the correct application of SEO.